Slack
 
 
We introduced Slack to Australia — to help make our working lives simpler, more pleasant, and more productive.

Slack
 
 
We introduced Slack to Australia — to help make our working lives simpler, more pleasant, and more productive.

Slack is a messaging app for teams and a platform that integrates with hundreds of the tools and services that all kinds of people use at work every day.

Slack makes working lives around the world simpler, more pleasant, and more productive.

With more than four million daily active users, it was time for Slack to head Down Under and open its brand new Asia Pacific HQ in Melbourne.

With the team we partnered with based in San Francisco, we managed the strategy, creative, and end-to-end execution of an integrated campaign to launch Slack in Australia (using Slack itself, of course).

Across a week we launched the company with a beautiful office opening event, a high-impact media tour, targeted events with key government and industry influencers, speaking engagements, and content creation.

We’ve helped some of the world’s best disrupters and innovators from around the world enter the Australian market. They trust us to not only be their eyes and ears, but their arms and legs.

Our launch campaign put Slack on the map in Australia with customers, partners, prospective staff, and government. We had a blast doing it, and we continue to partner with the team in Australia, helping to educate Aussie teams about the future of work with Slack.

Want to learn more about our work with Slack? Get in touch at slack@slingstone.com

Kasi Reynolds Sling & Stone, Head of Consumer & International
Let’s talk
Don’t be a stranger, get in touch:

Australia
Suite 101, 59 Marlborough St
Surry Hills, NSW 2010
+61 2 8073 5390

New Zealand
115 Tory St
Te Aro, Wellington 6011
+64 2 183 2128

United States
312 Arizona Ave
Santa Monica, CA 90401
+1 (310) 957-5908