We’re normally pretty humble, but here are some things we’ve worked on (or thought about) that we think are worth sharing.



We’re normally pretty humble, but here are some things we’ve worked on (or thought about) that we think are worth sharing.

Vuki Vujasinovic
May 09, 2017
Sling & Stone says Kia Ora to New Zealand

After nearly seven years of success and fast growth in our home market of Australia, we’re making our first step overseas.

Sling & Stone is launching in New Zealand, with long-time Slinger Marija Bijelic relocating to Wellington to head up our expansion.

We’ve had the good fortune to represent some of the best challengers, disrupters, and entrepreneurs in the world. We’ve helped many Australian successes get the recognition they deserve, and partnered with brands from the US and Europe launch and grow in our market.

Along the way, we started working with the city of Wellington — specifically WREDA, the Wellington Regional Economic Development Agency. Our work has positioned Wellington as a challenger city — one that’s incredibly appealing to investors, entrepreneurs, and tech workers.

In doing so we’ve been charmed by the city itself. Our regular visits and in-depth knowledge of the city made it clear: This is a place where incredible ideas like Xero are born. The entrepreneurs coming out of Wellington are globally ambitious. And we wanted to be in the thick of it.

We knew our expansion to New Zealand could only be in one place.

We’re looking forward to helping our existing clients with campaigns on-the-ground in New Zealand, working with local media, and helping Kiwi entrepreneurs do great things. Our new office also bolsters our regional offering to the many Australian and international brands looking to launch into New Zealand.

We’re currently on the lookout for great talent to grow our team in Wellington, so we’d love to hear from communications professionals who want to work with challenger brands:

Some words from Marija Bijelic, Head of New Zealand:

“Sling & Stone has gone from strength to strength over the past seven years, and I’ve been fortunate to have been a part of the company since the early days. It’s been incredible to see the evolution and growth of our work as we’ve scaled.

“We started doing PR in a different way to others in the industry, and it worked. We don’t take ourselves too seriously, but we do take our work seriously — and we have a focus and passion that I’ve never seen anywhere else.

“I’m looking forward to working with entrepreneurs and media in New Zealand. This country has a rich history of innovation, and we’re going to play our own small part in shining a light on that.”

Some rambling thoughts from Sling & Stone’s Founder & CEO, Vuki Vujasinovic:

“It’s the world’s best challengers and disrupters that get us out of bed in the morning — they push us to do the best work of our careers, and we get satisfaction out of helping them change their industries. In order to work with the world’s best, we know we have to be in more places around the world and New Zealand is our first step to doing that.

“We have a relentless focus on the types of clients we partner with at Sling & Stone, which we think is quite different in our industry. It leads to deep knowledge, experience, and passion. We have a feeling our approach can work beyond our shores, and we’re excited to start showing the world what we’ve got.

“Marija is the first person I ever hired. She’s been instrumental in shaping the agency we are today, and she’s the best person to lead our office in Wellington.”

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