We’re kicking off 2018 with something big. We are excited to announce that Sling & Stone, the PR agency built exclusively for innovators, disrupters and challenger brands, has officially opened in Los Angeles.
Following a successful expansion to New Zealand, we are launching in the United States to help more of the world’s most ambitious brands tell their stories to global audiences. We will also support entrepreneurial Aussie and Kiwi brands looking to expand into the US.
In Australia, we are proud to be the PR agency of record for world-class innovators like Twitter, Nest, Slack, Goose Island, and a whole bunch more.
We believe we also have something special to offer to US companies on their home ground.
Unlike big agencies, we are built from the ground up to suit the needs of high-growth brands — from the earliest startups to established innovators. Designed for agility and speed, we run on the best technology, and work more closely with our clients.
We are doers, not just talkers. Most importantly, we have deep experience in translating and telling stories of change and innovation for audiences across a wide range of industries — from space-tech, to the retail industry, and just about everything in between.
Our founder and CEO Vuki Vujasinovic will lead the expansion and head the US operation, splitting time between Sydney and Los Angeles. Dominique Koudsi returns from a year in Australia with Sling & Stone to her hometown of Los Angeles to join Vujasinovic, and Kimberly Lorman joins the team, from Brew PR.
Our first client, Myriad Festival is one of Australia’s newest and largest innovation festivals from the founders of Slush, on a mission to connect the dots between the Australian, US, and global economies. We are proud to represent Myriad in the US and see it as a fitting bridge between our Aussie roots and our new home.
Vuki Vujasinovic, Founder & CEO, Sling & Stone:
“2017 was a breakout year for Sling & Stone — in terms of scaling our incredible team, opening our first overseas office, and doing more impactful work for the clients we partner with.
“The US has always been in my sights since founding the agency seven years ago, and I am very proud that we’re taking this leap. Having worked with so many incredible US brands, helping them launch and grow in Australia, we have a strong sense of how they operate and what they need.
“We’re not a run of the mill agency, and I believe what we’ve built both organically and deliberately in Australia will be a genuinely fresh approach in the US PR market.
“We’ve built Sling & Stone by getting behind challengers, while having a knack for helping both the early stage underdog and the established big-thinkers.
“Los Angeles was a natural choice for our first US office. The energy in the creative, technology, and startup communities here is electric. While we’ll work with brands from all over the US, we are very excited to become a part of the LA innovation network.
“We’re excited to take the best of what we’ve created in Australia across the Pacific, and show the US what we’ve got.”