Things we saved this week: 20 February 2024

Welcome to Things We Saved This Week—a curated collection of quirky, clever, and wonderfully insightful finds that sparked something in us, and we hope they’ll do the same for you. 

IKEA revives the social trends of yesteryear, Gordon Ramsay visits Area 51, Apple’s marketing gets a cheeky rival, and Instagram previews its new editing app to compete against CapCut.

Better late than never is the tagline to IKEA’s latest campaign that hits us right in the millennial feels. From the Harlem shake to the water bottle flip challenge, IKEA is acknowledging their late entrance to the points system space with a tongue-in-cheek campaign that delivers nostalgia by the bucketload.

What would Gordon Ramsay be doing at Area 51? That was the question on everyone’s mind after TikToker @georainbolt posted a video identifying Area 51 as the location featured outside the plane window of Gordon’s instagram post. This, inevitably, sent the internet—and its conspiracy theorists—into a spin. In the end, it turned out to be an elaborate stunt from the frying pan company HexClad, in promoting the advanced, space-age materials used in their latest pans.

Hatch has gotten cheeky with their latest billboard, strategically positioned to interact with Apple’s iPhone ad. The clever placement has turned heads, racked up social media traction, and proven that great marketing is all about timing.

Instagram has just announced their “edits” app, a platform intended to compete directly with CapCut, offering advanced video editing tools that integrate seamlessly into Instagram, a clear bid to attract TikTok users and position itself as their new go-to platform.

Check out our previous editions from the archive:

• Things we saved this week – 22 January