Main Sequence faced a challenge: announcing their Fund 3 milestone of surpassing $1 billion in total funds under management in a way that would transcend the typical fundraising announcement.
Standard VC announcements tend to focus solely on dollar figures, resulting in forgettable communications. They needed a strategy that would capture attention across multiple markets, attract new investors, and firmly establish them as the leading APAC deep tech VC fund committed to solving humanity’s greatest challenges.
In the competitive world of venture capital announcements, we know that strategic storytelling – not just numbers – creates lasting impact.
We developed a strategic narrative that reframed the funding announcement around Main Sequence’s mission to solve planetary challenges through scientific innovation. Instead of pursuing a traditional single-exclusive media approach, we implemented a coordinated embargoed strategy across key influential outlets throughout Australia and the broader APAC region.
The centrepiece of our strategy was a series of targeted interviews with Main Sequence’s leadership team, where spokespeople Mike Zimmerman and Gabrielle Munzer articulated different aspects of the fund’s vision. Each conversation highlighted Main Sequence’s unique position at the intersection of scientific research and commercial opportunity – focusing on critical technologies for Australia’s national interest and pioneering decarbonisation solutions.
We crafted a visually compelling narrative that emphasised impact beyond dollars: jobs created, portfolio company valuations, and most importantly, solutions to humanity’s greatest challenges.
The strategy delivered remarkable results: The strategy delivered remarkable impact: 25 tier-one original stories across top-tier outlets ranging from Bloomberg and TechCrunch to regional APAC publications. Social engagement soared with industry leaders publicly celebrating the milestone.
Through this meticulously orchestrated campaign, we didn’t just announce a funding milestone – we showcased the future of deep tech investment-solving global challenges.