Establishing credibility for an innovative challenger brand redefining an age-old industry
Monarch Tractor is pioneering the world’s first electric, autonomous tractor (the MK-V). Their mission: to revolutionise tractors, a critical component of farming, and in turn, redefine the future of sustainable agriculture.
While Monarch’s MK-V tractor is a game-changer, they needed a strategic communications campaign to capture the attention of farmers, investors and media across the gamut, from agriculture to sustainability, tech, and business. With our deep global expertise shaping the future of all industries, Monarch looked to us to make the brand synonymous with the future of farming.
Our work focused on delivering impact to Monarch, its customers and ultimately the future of the industry they were looking to change. Strategically, industry awards provided that opportunity to showcase the depth of Monarch’s potential impact. In a highly competitive sector, we used expert knowledge to craft winning award entries, rooted in thoughtful and technical messaging that translated complex technology into real-world applications.
The results were bountiful. Monarch Tractor clinched prestigious global accolades, including TIME Best Inventions, CNBC Disruptor 50, Fast Company Innovation by Design, GSV Mission, THRIVE TOP 50 AgTech FoodTech Report, EY Entrepreneur of the Year, and Forbes Next Billion Dollar Startups.
Our high-impact communications work has supported Monarch Tractor on building its brand awareness, venturing into new markets and securing new investors as they revolutionize how the agriculture industry operates and prepares for a sustainable future.
