Sling & Stone Wins PRovoke Media’s ANZ PR Agency of the Year at the 2025 SABRE Awards

Sling & Stone, the communications agency for challengers, disruptors, and innovators, has been named ANZ PR Agency of the Year at the 2025 SABRE Awards Asia-Pacific, sharing the accolade with fellow agencies Ogilvy PR and SenateSHJ.

The SABRE Awards are the world’s largest PR awards programme, recognising outstanding campaigns, agencies, and individuals across Asia-Pacific. In 2025, Sling & Stone was shortlisted alongside 14 leading agencies across Australia and New Zealand and emerged as one of three agencies to be crowned Agency of the Year, cementing its reputation for creativity, strategic insight, and results-driven campaigns.

Founded in 2010, Sling & Stone has grown from its Australian roots into a 90+ strong agency with offices across APAC and the US. Now part of VCCP, Sling & Stone is recognised as one of the Best Public Relations Agencies in ANZ by PRovoke Media, an authoritative listing based on merit, exceptional work, culture, innovation, and thought leadership. 

Award-winning campaigns in 2025

Alongside the Agency of the Year win, Sling & Stone collected awards for standout client work:

• Word of Mouth Award: Krispy Kreme – A “joy-jacking” campaign that tapped into ‘Swiftmania’ by giving a free doughnut to anyone wearing a friendship bracelet in-store.
• Certificate of Excellence, IN2 Innovation: Krispy Kreme – Additional recognition for the campaign’s cultural cut-through.
• Certificate of Excellence, IN2 Innovation: Zyft – An influencer campaign for Zyft’s Bill Buster product, which used finfluencers to show Australians how to save money on their bills by shopping around.

Why this award matters

Being named ANZ PR Agency of the Year 2025 recognises Sling & Stone’s ability to combine creativity with strategic insight to deliver campaigns that resonate deeply with audiences. Despite a challenging global economic landscape, the agency has continued to expand – growing its Melbourne office by 60% and strengthening its position as one of the region’s most dynamic communications agencies.

About Sling & Stone

Sling & Stone is a dynamic communications agency founded in 2010. It specialises in telling the stories of ambitious brands, with a culture built on creativity, collaboration, and values of gumption, build, tune-in, and play. Its inclusion in PRovoke Media’s Best Agencies in Asia-Pacific highlights the agency’s excellence across creativity, innovation, digital and social campaigns, corporate communications, and thought leadership. For more information on Sling & Stone and its award-winning work, contact us.