Beverage disruptor waterdrop® appoints Sling & Stone to help Aussies drink more water

Global hydration brand waterdrop Australia has appointed Sling & Stone as its communications agency of record to help Aussies ‘drink more water,  as it ramps up growth into Australia.

Backed by world-leading athletes such as Novak Djokovic, Taylor Fritz and Andrey Rublev and collaborations with the likes of Rosie Huntington-Whitely, waterdrop® is revolutionizing the beverage industry with the world’s first ‘microdrink’: a compact sugar-free cube that dissolves in water and enriches it with natural fruits, plants and vitamins.  Waterdrop® uses 98% less plastic compared to traditional bottled drinks where a single plastic cap of a traditional bottle is equivalent to 10 Microdrinks. waterdrop also has a range of drinkware and a hydration app with drink reminders and challenges.

The partnership will see Sling & Stone support waterdrop®’s local presence engaging in integrated earned and paid media relations and amplifying local activations such as the recent Australian Open.

Kasi Talbot, Global Head of Consumer, Sling & Stone:

“We are huge brand fans of waterdrop, the products are incredible and once you try waterdrop once, you’ll be converted. More and more people are looking for alternatives to sugary, unsustainably produced drinks and even alcoholic beverages, so it’s an exciting and growing category to be playing in for brands. 

The team behind waterdrop in Australia are ambitious and creative, which fits so perfectly into our wheelhouse of working with innovative FMCG, food and beverage brands. We love how standout waterdrop is in a rapidly growing category and look forward to helping Australians drink more water.”

Catherine Dix,  Director, waterdrop® ANZ:

“Waterdrop has seen great success globally where we have helped millions of people drink more water and we have a fast growing community of local Aussie fans who are already touting the positive benefits.

“We chose Sling & Stone for their record of working with innovative FMCG brands and their creative ability to bring stories to life across all channels, not just the traditional PR playbook. Staying hydrated is essential to life and our partnership with Sling & Stone will help us achieve our mission of  making hydration enjoyable and delivering nutritional benefits for overall well being.”

waterdrop® is a hydration brand based in Vienna and has been shaking up the beverage industry since 2016 with its innovative Microdrinks. It offers a healthier and more refreshing alternative compared to traditional bottled beverages, as its innovative technology ensures optimal hydration with minimal environmental impact. Within just five years, the company has amassed over 2 million online customers, employs over 250 individuals, and has a presence in more than 19,000 retail locations. Its international reach spans Europe, the USA and Australia.