Sling & Stone partners with LinkedIn and video expert Marty McCarthy to launch bold new executive voice services

Sling & Stone is joining forces with Marty McCarthy, a former journalist and producer at ABC and most recently the Tech and Innovation Editor of LinkedIn News Australia, to bolster our video-led content and LinkedIn training services.

The partnership combines Sling & Stone’s creative and communication expertise with Marty’s deep knowledge of LinkedIn and video production, to deliver a novel approach to executive storytelling and profiling for CEOs, founders and subject matter experts across the business. 

“LinkedIn is changing the rules of visibility and influence, with an emphasis on credibility, relevancy and authenticity,” said Lucie Buchan, Associate Director, Editorial at Sling & Stone. 

“Marty brings a lot of strategic know-how on what actually works on LinkedIn, plus a knack for producing the type of creative, native video that gets noticed. Together, we have created a unique offering that helps brands have a real impact on LinkedIn and beyond.”

As part of the exclusive partnership, Sling & Stone will work with Marty to run training workshops to help leaders and marketing teams understand the LinkedIn algorithm, how to build their personal brands and leverage video in their communication strategies.

Marty will also work with Sling & Stone to create and execute LinkedIn thought leadership strategies and video content for clients around big moments, including brand events and launches.

“I’m stoked to join the Sling & Stone team and bring my expertise in traditional media, video production and social media into the mix. We’re both deeply rooted into the technology and startup world, and that’s exactly where I want to focus my energy,” said Marty McCarthy. 

“I’ve seen firsthand how LinkedIn can be a powerful place to turn influence into actual business deals. The key is showing up authentically and consistently. That’s exactly the kind of impactful, no-BS content I’m excited to partner with Sling & Stone on to create for their clients.”

For leaders and founders ready to grow their voice, show up authentically and drive real business outcomes on LinkedIn, get in touch today at [email protected]