The countdown is on! SXSW Sydney is roaring back into town this October, and the energy is already electric. As the Southern Hemisphere’s biggest hub for tech, innovation, and culture, it’s where the future is unpacked, debated, and built.
The Sling & Stone team will be on the ground exploring every corner of the festival, and we couldn’t be prouder to see so many of our trailblazing clients taking the stage to share their stories and shape the conversation.
From the future of work and circular fashion to the battle for brand relevance, our clients are at the forefront of the industries that matter. Here’s your guide to the essential sessions you won’t want to miss.
Our Clients in the Spotlight
Samsara Eco: Threads of Change: The Future of Circular Fashion
Join biotech innovator Samsara Eco for a critical look at how science is unravelling the fast fashion problem. This isn’t just another talk on sustainability; it’s a deep dive into the groundbreaking tech turning old clothes into new textiles and creating a truly circular economy. Discover how we can end fashion’s landfill addiction for good.
Deputy & HiBob: The End Of One-Size-Fits-All Work
The 9-to-5 is dead, but what comes next? The world of work is being revolutionised by AI, flexible arrangements, and a demand for human-first policies. Hear from global work tech leaders Deputy and HiBob as they discuss how companies are building adaptable, tech-enabled workforce models that empower both shift-based and knowledge workers to thrive.
Sendle: Resale Vs Retail: Can Pre-Loved Survive The Fast-Fashion Frenzy?
With giants like Shein and Temu dominating ecommerce, can the resale revolution truly compete? This panel tackles the billion-dollar question. Join B Corp Sendle, eBay, and The Volte as they explore the logistics, consumer trends, and economic realities of building a circular economy that can stand up to the fast fashion machine.
Notion: Human Agency in the Age of Building with AI
AI is changing everything about how we create, collaborate, and think. In this keynote session, Notion’s co-founder and CEO Ivan Zhao will explore how we can harness AI not to replace human ingenuity, but to amplify it. Get ready for a visionary look at the future of productivity and creativity from the mind behind one of the world’s most innovative companies.
Tracksuit: Two Must-See Panels on Modern Brand Building
The team at Tracksuit is delivering a double-header on what it takes to build a brand that lasts. Mark your calendars for these two unmissable sessions.
1. Brand Building Ego Death: Can You Accept You’ve Lost Control?
In today’s world, your community owns your brand narrative, not your marketing team. This session is a eulogy to the old playbook, challenging marketers to kill their egos, embrace chaos, and trust their audience to lead the way.
2. Brand > Performance: The Case for Long-Term Demand Creation
Stop chasing the 5% of people buying now and start building a brand for the 95% who will buy tomorrow. Tracksuit founder James Hurman makes the definitive case for future demand creation and launches a new tool designed to give agencies the data they need to build brands for the long term.
Getty Images: Mentor Sessions with Chris Dwyer, Getty’s APAC Head of Creative
In an era defined by AI’s rapid ascent, genuine human creativity is more critical than ever. Getty Head of Creative, Chris Dwyer, is offering 15-minute, one-on-one mentoring sessions to tackle topics like building brand trust, communicating with impact, and championing authenticity in the age of AI.
See You There! 👋
SXSW is all about connection and big ideas. Be sure to add these sessions to your official SXSW schedule and get ready to be inspired.
The Sling & Stone crew will be making the rounds all week. If you spot one of us, come and say hi – we’d love to chat about the future you’re building.
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