Withings Partners with Sling & Stone to Expand Connected Health Footprint in Australia

Sling & Stone, the communications agency for brands shaping the future of how we live, work and play, has been appointed by French consumer electronics company Withings as its agency of record in Australia, following a competitive pitch.

Withings is a global leader in healthtech, offering an ecosystem of clinically validated devices and apps that help people track and improve long-term wellbeing. The agency will lead strategic storytelling, media and influencer relations, events, and partnerships to raise awareness of Withings’ products and demonstrate the importance of connected health data in everyday life.

“As we continue to pioneer new technology, we needed a communications partner with deep expertise in healthtech. Sling & Stone’s understanding of the competitive wellness landscape, combined with their fresh creative ideas and strong networks, made them the perfect choice to help us grow our Australian footprint,” said Federica Pala, Withings Head of Retail Sales for APAC.

Sling & Stone has kicked off its work with the launch of BeamO, Withings’ revolutionary 4-in-1 device that combines the sensors of an electrocardiogram, an oximeter, a stethoscope, and a thermometer into a single compact tool. Designed for at-home health monitoring, BeamO enables users to perform a comprehensive health check in less than 60 seconds, supporting up to eight users and sharing real-time, clinical-grade insights with doctors through the HealthLink feature.

“Withings is a natural fit for the Sling & Stone family because it sits at the intersection of everything we’re passionate about – consumer technology, health, and brands with a powerful purpose. More than just a healthtech brand, Withings is a game changer, successfully marrying cutting-edge technology with elegant, everyday design,” said James Hutchinson, CEO of Sling & Stone.

Withings joins an expansive portfolio of global brands who have sought out Sling & Stone’s expertise in localising, launching, and building credibility for brands in the Australian market, including Moonpig, Too Good To Go, Lush, and Levi’s and many more.