Sendle was founded to help small businesses by disrupting Australia’s stagnant and monopolised logistics industry.
It offers small businesses a more simple, reliable and affordable, door-to-door, carbon neutral delivery service. They looked to us to grow brand awareness and highlight the inequity of Australia’s incumbent delivery providers.
Using market research to unearth the key customer pain points we showed small businesses, through the media, how to enjoy a far better delivery experience courtesy of a new industry player.
We positioned Sendle as the champion and trusted partner of Australia’s small business. Playing on a David-versus-Goliath analogy with Australia Post, we demonstrated the industry’s anti-competitive practices and challenged Australian journalists to look at the alternatives. And it worked — in less than two years, Sendle has delivered parcels more than 250 million kilometres across Australia.
“Sling & Stone’s wisdom, energy and hard work is seriously impressive, they do an amazing job for us. Too often the results of PR are difficult to pin down but not in our case. We’ve repeatedly seen direct correlations between Sling & Stone’s wholehearted efforts and the numbers of people visiting our site, sign ups, enquiries and customers sending their parcels with Sendle.”
