Slack makes working lives around the world simpler, more pleasant, and more productive.

With more than four million daily active users, it was time for Slack to head Down Under and open its brand new Asia Pacific HQ in Melbourne.

With the team we partnered with based in San Francisco, we managed the strategy, creative, and end-to-end execution of an integrated campaign to launch Slack in Australia (using Slack itself, of course).

Across a week we launched the company with a beautiful office opening event, a high-impact media tour, targeted events with key government and industry influencers, speaking engagements, and content creation.

We’ve helped some of the world’s best disrupters and innovators from around the world enter the Australian market. They trust us to not only be their eyes and ears, but their arms and legs.

Our launch campaign put Slack on the map in Australia with customers, partners, prospective staff, and government. We had a blast doing it, and we continue to partner with the team in Australia, helping to educate Aussie teams about the future of work with Slack.