Things we saved this week: 1 November 2024

Things We Saved This Week – Jaffles, Budgy Smugglers, Cheeky Billboards & more…

Breville partners with Sydney sandwich shop for anniversary tuckshop. Good Ways Deli, a local favourite just around the corner from S&S HQ, teamed up with Breville to celebrate 50 years of the Original ’74 jaffle maker. The beloved Sydney deli hosted a nostalgic pop-up tuckshop this past week, giving jaffle fans the chance to experience the Aussie sandwich maker in a fresh yet familiar way. The menu, a nod to Australian classics, featured everything from baked beans and cheese to an elevated Bolognese jaffle with parmesan béchamel—plus an old-school milkshake to wash it all down. 

Specsavers trolls tourists at airports across Australia. Specsavers gave tourists a cheeky surprise at Sydney Airport with a “Welcome to Melbourne” message, catching plenty of visitors off-guard in the arrivals hall. Meanwhile, drivers leaving Melbourne Airport were greeted with a ‘Welcome to Sydney’ billboard—this playful campaign popped up at airports across the country. Of course, the classic “should’ve gone to Specsavers” tagline appeared in smaller font, adding a wink to their latest ‘Should’ve’ TV campaign, which highlighted the amusing missteps caused by blurry vision.

Not just any brand can get away with this one… Tesco’s “Icons” campaign does not explicitly feature the company logo but instead uses various foods to form the letters T-E-S-C-O, inviting passers-by to pause and decipher the letters. It’s certainly eye-catching and has been generating extensive exposure across the internet, sparking plenty of debate around the limits of legibility in advertising.

Klaviyo gets a little cheeky. Tightly clad Budgy Smugglers and cheeky one-liners run amok in Klaviyo’s first ANZ brand campaign. The campaign playfully highlights how top Aussie brands like Budgy Smuggler, July and Hismile connect with their audiences through Klaviyo’s smart tech. P.S. A BIG shoutout to former SomeOne colleague Thomas Dabner for his involvement on this campaign! 

Check out our previous editions from the archive:

• Things We Saved This Week – 21 October