Things we saved this week: 13 October 2025

A weekly round-up of brilliant, bizarre and beautiful things from culture, tech and creativity.This week: AI is making dating less awkward, campaigns are spotlighting everyday life, and PR gifts are getting smarter.

Meta’s AI Dating Makeover 💌🤖

Meta is enhancing the Facebook Dating experience with two new AI-powered features aimed at reducing “swipe fatigue.” The AI Dating Assistant helps users find matches based on detailed preferences, while the ‘Meet Cute’ feature introduces a surprise weekly match to encourage more meaningful connections.

These updates are designed to make online dating more personalised and less overwhelming.

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ChatGPT Goes Everyday 🎥✨

ChatGPT’s first brand campaign takes a step away from futuristic ideas and focuses on everyday moments. It shows the AI helping with tasks like planning a trip or getting through a workout, presenting prompts and responses as part of a simple, human-centered story. Shot on 35mm film, the campaign highlights how ChatGPT fits into daily life without taking over the spotlight.

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Miu Miu’s Smart PR Move 🎤💡

Miu Miu recently showed how smart PR can be. Rather than focusing on quick sales, they sent creators a mini branded mic, something useful, easy to use, and naturally integrated into content. proving that thoughtful, practical gifts can make a lasting impression.

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That’s a wrap for this week—our pick of the most interesting, innovative, and unexpected stories. Stay curious! 🌟