Things we saved this week: 22 January 2024

Welcome to Things We Saved This Week—a curated collection of quirky, clever, and wonderfully insightful finds that sparked something in us, and we hope they’ll do the same for you. 

The cast of Severance take over Grand Central Station, Notion collaborates with Snoop Dog, the 2025 Australian Lamb ad drops and Duo Lingo pokes fun at the TikTok drama… let’s jump in!

Actors from the show ‘Severance’ were spotted reenacting scenes from the show inside a glass cubicle in the middle of Grand Central Terminal, a highly shareable guerilla marketing stunt that has gone viral and created a huge amount of buzz and excitement for Season 2 of the show. 

You know you’ve reached the peak of cool as a brand when you have Snoop Dogg as an ambassador. Notion has scooped up Snoop Dogg to be the face of the “Notion Faces” campaign, a tool that allows users to create a custom self-portrait in a distinctive, hand-drawn style that is very on brand for Notion, and making traction across LinkedIn.

In a fantastic example of reactive marketing, DuoLingo has used the recent drama around the US TikTok ban to create a series of hilariously tongue-in-cheek and on-brand social media posts encouraging users to use this opportunity to learn a new language…

The 2025 Australian Lamb ad is fresh off the barbie and already making waves across the internet, utilising real comments found across social media to fillet keyboard warriors in a campaign of truly epic proportions. What brings together Australia in the end? We’ll let you take a guess.

Check out our previous editions from the archive:

• Things we saved this week – 20 December