Things we saved this week: 3 May 2024

Things We Saved This Week is our weekly compliation of social media trends and interesting campaigns that caught our eye.

While I’m hopeless at remembering names, birthdays, and myGov passwords, I’m weirdly good at recalling old creative campaigns, obscure social videos and social media trends that caught fire.

Unfortunately, I’ve never been great at finding or retrieving these links when needed. That prompted me to start saving anything and everything that may be remotely of value in the future.

It accumulates into a weird yet wild combination of things from the internet that have turned into a valuable source of creative inspiration which I regularly share internally. Here are some of the things that have stopped me in my tracks this week. These aren’t necessarily new; however, Al Gore’s rhythm has sent them my way.

Who Gives A Crap teams up with Heaps Normal

As a sucker for a good pun, a craft beer fanatic, and a daily user of toilet paper, this collaboration spoke to me. Big ups to the Who Gives A Crap team (who do fantastic work generally) for this collaboration with Heaps Normal on the launch of their limited-edition non-alcoholic beer, Cheeky IPA. It feels like every man and his dog is currently doing brand collaborations at the moment; however, it’s super satisfying when brands get it right like this. If it’s anything like the Heaps Normal XPA, it’ll be a cracking beer. Saved social link.

What if?

I fully understand the irony of originally finding these on a Facebook group called “Did Silicon Valley Reinvent the Bus Again?” But these concepts by Lucas Crespo, especially the Tinder and Zoom examples, are oddly plausible brand activations, and I love them. With Telstra making payphone calls free in Australia, I don’t see a world too far off where this is a viable installation.

World’s Cyber Security protected by Lava Lamps

While that may sound like a Betoota Advocate headline, Cloudflare (a company that helps connect and protect millions of customers globally online) actually uses the iconic device from the 60s/70s to create the randomness essential for encryption. It’s a bit too nerdy for me to understand, but you can check it out here. Saved social link.

Is it a Banger?

Finally, as someone with zero authority and little knowledge on music, I’ll keep this brief. I’ll admit that I have just a single Spotify playlist which is a random collection of songs I’ve added from various radios called “go-to”. It mainly features coastal chill next to UK Grime in no particular order. With that said, even I can appreciate the amount of music I now discover via social platforms! Here are some personal favourites I’m grateful to have blessed my timeline.

• Banger #1
• Banger #2
• Banger #3