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Google Cloud (APAC)

Building thought leadership in the cloud

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The Challenge

Pushing Gen AI boundaries across Asia Pacific

As generative AI has surged in popularity and discussion, we teamed up with Google Cloud in APAC to disrupt the AI norms and establish the company’s cloud leadership.

Our goal was to spotlight gen AI's potential, boost adoption of Google Cloud's advanced AI solutions, and champion initiatives like Singapore’s National AI Strategy in a crowded media and stakeholder market.

Like any media engagement we do, we worked collaboratively with journalists to dissect and craft compelling narratives that are impactful for each of their readers and reach Google’s audience of decision makers. We turned one major topic, into multiple, dissecting the benefits of AI from individual productivity to how it can address global challenges.

Our work also included immersive journalist sessions, where we showcased Google Cloud’s innovative gen AI solutions first hand. We also fostered engagement with high-profile events unveiling key initiatives with government, case studies and also launching Singapore’s first gen AI innovation sandboxes.

We secured over 350+ pieces of coverage, and dominated the share of voice regarding AI.

Our approach was able to put us in front of the right audience.

Featuring in APAC’s most prominent publications like Australian Financial Review, The Australian, The Straits Times and The Business Times were among the top-five most frequent publications covering Google Cloud.