LUSH

Lush Cosmetics Gets Kiwis to Go Naked

Events
Social Media

Strip down your plastic cosmetics packaging at the Lush Shower Swap

To help drive awareness of Lush’s Naked range and also highlight its core brand principle of leaving the world “lusher than we found it”, we launched a campaign encouraging Kiwis to go Naked.

Across two days, we invited Kiwis to bring their empty cosmetics packaging down to a Lush New Zealand store. All they had to do was step into the larger-than-life shower and watch as the magic happened, when their empty packaging was replaced with a brand new, naked Lush Shampoo Bar through a secret cubby door.

Brand Impact

45%
footfall increase
1.5m
press and social reach
2000
plastic bottles saved
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QT Auckland

Creativity against all odds

with QT Auckland

Kicks Crew

Bringing kicks to the people

with Kicks Crew

Krispy Kreme

Keeping brands at the centre of pop culture

with Krispy Kreme

Show me more