To help drive awareness of Lush’s Naked range and also highlight its core brand principle of leaving the world “lusher than we found it”, we launched a campaign encouraging Kiwis to go Naked.
Across two days, we invited Kiwis to bring their empty cosmetics packaging down to a Lush New Zealand store. All they had to do was step into the larger-than-life shower and watch as the magic happened, when their empty packaging was replaced with a brand new, naked Lush Shampoo Bar through a secret cubby door.
