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Aspire

Putting Aspire at the forefront of Asia’s fintech conversations

Executive Voice
Public Relations
Strategy
The challenge

Aspire, Singapore’s leading all-in-one finance platform for modern businesses, partnered with Sling & Stone to elevate its brand presence across Singapore and Hong Kong. The goal was to position Aspire as a thought leader by spotlighting its impact in the region and showcasing how its solutions power the region’s fastest-growing businesses.

The Story

We crafted a compelling narrative around Aspire’s mission to make business finance simple, fast, and borderless, tailored to the realities of scaling in Asia. By tapping into key market trends like SME digitisation, surging startup growth, and the rising need for agile financial infrastructure, we ensured Aspire’s story hit the mark. With leadership based in Singapore and Hong Kong, we turned proximity into impact; building strong media relationships, securing timely story moments and keeping Aspire front and centre in a crowded regional news cycle.

Impact

  • Commanded a dominant and consistent presence for Aspire across pivotal APAC markets, establishing its leadership in the digital finance landscape.
  • Generated close to 80 media stories, with 70% of them being original features that brought fresh perspectives to Aspire’s mission.
  • Captured a significant share of elite media attention, with several earned coverage appearing in Tier-1 outlets, cementing Aspire’s authority and prestige not just as a fast-growing fintech startup, but also as an innovative tech leader well in tune with digital trends.
  • Achieved a total audience reach of 7.2 million, amplifying Aspire’s message among founders, business leaders, and the startup ecosystem