Krispy Kreme asked us to make the world’s most-loved donuts more culturally relevant. We took the challenge to align these sweet treats with everyday, Moments of Joy.
Since then, we’ve been serving up moments of joy for Aussies with Krispy Kreme Australia & New Zealand since 2022, building brand love, growing sales and driving customers in-store in droves around the country.
The love for Krispy Kreme is so real, that we’ve even hosted six weddings and vow renewals to celebrate love on Valentine’s Day.
We also help reach new audiences by engaging fandoms like Swifties, bringing the iconic friendship bracelets in-store to score free doughnuts.
We’re also behind Krispy Kreme’s social content and manage creator partnerships where we make. things. go. viral.
During Krispy Kreme’s 20th Aussie birthday, we took the unique cheer of “Hip Hip Hooray” that Aussies shout after singing happy birthday. The campaign sent crowds of people in-store cheering “Hip Hip” to receive a stranger's answer of “Hooray” where they scored a pack of free doughnuts.
We also help make promotions relevant to consumers by using internet trends like the “Take it or Double It” to promote Krispy Kreme’s ‘Share the Joy’ offer generating 2.7 million video views and increased sales (2023 PRIA Award Winner).
And to top if off, we make new product launches exciting like developing a “hack” by dipping the new limited edition Biscoff doughnut with Krispy Kreme coffee.
Krispy Kreme is an incredible business for us to apply our creative, culture-first approach to keep this brand top of mind.
