Transforming complex thermal energy storage innovation into a compelling story
As a breakthrough clean technology startup, MGA Thermal needed to transform its complex thermal energy storage innovation into a compelling story that would resonate with industry giants, investors, and the broader market.
Our goal was to position them as the missing puzzle piece in Australia’s renewable energy transition.
When groundbreaking technology meets strategic storytelling, true category leadership comes alive. That’s exactly what happened when we partnered with MGA Thermal to amplify their mission of revolutionising long-duration energy storage (LDES).
Over several years, we’ve engineered a comms strategy that transformed MGA Thermal from an innovative startup to a recognised leader in Australia’s clean energy future. Our approach focused on three pillars:
First, we developed a clear, authoritative brand voice that simplified complex technology into compelling narratives about powering Australia’s sustainable future. This foundation helped secure the attention of reporters from top-tier business & technology publications.
Second, we orchestrated a steady drumbeat of strategic announcements — from the landmark opening of their Newcastle manufacturing facility in 2022 to multiple successful funding rounds backed by global energy leaders like Shell, Toshiba and ARENA. Each milestone reinforced MGA Thermal’s growing influence in the energy storage sector.
Finally, we elevated their executive team through a targeted thought leadership program, positioning them as visionary voices in the LDES conversation. This helped establish MGA Thermal as not just a technology provider but as a crucial architect of Australia’s clean energy infrastructure.
The result? MGA Thermal has emerged as a prominent voice in Australia’s energy transition, backed by global industry giants and positioned to deliver on their promise of making 24/7 energy a reality.