Sendle

 
 

Our work with this disruptive parcel delivery startup has helped them take on an industry goliath.
Sendle

 
 

Our work with this disruptive parcel delivery startup has helped them take on an industry goliath.

Sendle was founded to help small businesses by disrupting Australia’s stagnant and monopolised logistics industry.

It offers small businesses a more simple, reliable and affordable, door-to-door, carbon neutral delivery service. They looked to us to grow brand awareness and highlight the inequity of Australia’s incumbent delivery providers.

Using market research to unearth the key customer pain points we showed small businesses, through the media, how to enjoy a far better delivery experience courtesy of a new industry player.

We positioned Sendle as the champion and trusted partner of Australia’s small business. Playing on a David-versus-Goliath analogy with Australia Post, we demonstrated the industry’s anti-competitive practices and challenged Australian journalists to look at the alternatives. And it worked — in less than two years, Sendle has delivered parcels more than 250 million kilometres across Australia.

Results
150
stories across top-tier media
20%
average monthly increase in parcels delivered
250
million kilometres of parcel delivery
Silver
B2B Campaign of the Year (PRWeek Awards 2016)

“Sling & Stone’s wisdom, energy and hard work is seriously impressive, they do an amazing job for us. Too often the results of PR are difficult to pin down but not in our case. We’ve repeatedly seen direct correlations between Sling & Stone’s wholehearted efforts and the numbers of people visiting our site, sign ups, enquiries and customers sending their parcels with Sendle.”

Craig Davis Chief Marketing Officer, Sendle
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Surry Hills, NSW 2010

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US   +1 415 376-4298