Can you believe we’re about to hit the three-quarter mark for the year? We’ve rounded up some of our favourite campaigns of 2019 so far.
There are millions of good ideas out there in agency land, but not all have the ability to drive business impact. We love sharing these pieces of work because they perfectly blend creativity + strategy + effectiveness, and they’ve driven tangible results for our clients.
Halo Top Ski Lodge: I’m cold, let’s spoon
How do you grow brand awareness for a US ice-cream disrupter in New Zealand… in the middle of winter?
We partnered with the quirky and wonderful QT Queenstown hotel to launch New Zealand’s first ice-cream themed hotel room. the Halo Top Ski Lodge. The room came complete with a bespoke Halo Top Room service menu (ice cream nachos, anyone?), a fully stocked Halo Top fridge, branded ski apparel, ice cream themed bathroom amenities, and a whole lot of fun.
The rooms sold out within six hours of going live, and QT’s site traffic sky rocketed. Halo Top received blanket press coverage across New Zealand (like this) and was picked up around the world in consumer, startup and travel press (like this). We’ve just wrapped up the bookings for journalists, influencers and lucky consumers have been slurping and Insta-sharing their way through their stay.
Kanga Cover: Australia’s first comprehensive car insurance for Kangaroo collisions
How do you catapult an innovative insurance startup into the mainstream conscience, get cut through in an archaic industry with deep advertising pockets, and connect with Aussies on a cultural level?
While they may seem cute, kangaroos are in fact an expensive problem. They cause $28 million in vehicle damage every year, costing Aussies a steep $6 million in excess payments on their comprehensive car insurance.
Working collaboratively to identify a gap in the market, and a product that would demonstrate Huddle’s core value of fairness, we launched Australia’s only optional comprehensive car insurance feature, Kanga Cover, covering drivers’ excess in their first accidental animal collision during a policy period.
We used earned and owned media to launch the unique optional feature, including Huddle’s ‘Roo Report’ (whitepaper detailing the extent of the kangaroo collision issue), extensive media relations and social strategy, website landing page, and a partnership with the Kangaroo Protection Co-operative.
Kanga Cover has been a huge success for Huddle, and the campaign has made the cut from more than 1,600 entries as a finalist in the 2019 @ SABRE Awards Asia Pacific. Stay tuned to hear if it takes top gong!
Slack: CTO and co-founder Cal Henderson arrives Down Under
It’s not everyday you get to welcome the co-founder and CTO of the fastest-ever growing enterprise software to ‘Straya. Cal’s trip Down Under marked the first time a Slack executive had visited the region following its successful direct listing on the NYSE in June.
We leveraged this exciting time in Slack’s history to take APAC PR efforts to new heights, and further engage with key media and analysts to increase understanding of the brand locally.
Crikey, did we keep him busy! With only four days to work with, spread across Melbourne and Sydney, we worked collaboratively with the global comms team and local marketing reps to cover as much ground as we could.
We hosted eight analysts from six different analyst firms, kicking off our relationships with these key influencers for the first time, and the feedback has been extremely positive. We secured 11 top tier media briefings for Cal across Australia, New Zealand, and Singapore, including the New Zealand Herald, The Australian, The Sydney Morning Herald, Qantas Magazine and CNBC Asia.
Cal’s trip was a way for us to help to further cement Slack’s dedication to the local markets and educate key audiences on the product and its transformative potential.
Cal was an absolute ripper, and we can’t wait for the next time he visits!
