Sling & Stone wins next-gen innovators

A host of new brands shaking up the fintech, retail and healthtech industries have selected Sling & Stone as their PR agency to represent their push in Australia. 

Healthtech solutions company T-shirt Ventures, cashback platform Cheddar, and cleantech platform Greener have selected Sling & Stone to lead their communications strategies in Australia. 

T-shirt Ventures is a for purpose health tech parent company, which has started Hey Hubble and Provider Choice. They help people living with disability and long term health needs, to create and live the life they want. Hey Hubble and Provider Choice uses the power of technology to give back choice and control for those navigating the complicated NDIS scheme, and help it work better for those who rely on it.

Sling & Stone has been appointed as the PR agency to announce T-shirt Ventures business milestones and drive awareness of their brands that are helping people live a life of dignity and independence.

Cheddar is an Australian shopping platform backed by CommBank’s venture-scaling arm, x15ventures, which is shaking up how young Aussies shop. The online platform and app has partnered with some of the hottest brands to offer users cash back with every purchase. Savvy shoppers can choose deals and promotions across tech, fashion, beauty, food and lifestyle. 

The first partnership between Cheddar and Sling & Stone was the brand’s big first birthday bash, celebrating one year of bringing Australian Gen Z’s and Millennials cashback deals from their favourite stores.

Greener is on a mission to establish a new Green Economy to help end climate change, by making every dollar we spend carbon neutral.  Their two-sided tech solution helps consumers and businesses make better choices for the planet through a frictionless system that connects shoppers with brands doing better for the planet, and offsetting the carbon emissions from their purchases at no extra cost. 

Sling & Stone’s communications strategy includes critical brand announcements in Greener’s pilot phase, bringing the company’s mission to a wider audience.

Vuki Vujasinovic, Founder and CEO, Sling & Stone:

“Working with early stage startups was a key driver for starting Sling & Stone 12 years ago, and remains a core part of our mission today. Our work with these three challenger brands will help shape the future of the way we save money, create a new green economy, and support people living with disability and long term health needs. Cheddar, Greener, and T-shirt Ventures are exactly the types of clients that make it easy to jump out of bed every day to help them tell their story.”

The global tech challenger brand PR agency has grown to 90 people in four countries, with a surge of growth following the news in late 2021 that it had joined sister agencies Method Communications and Harvard in the VCCP Business group.

In 2022 Sling & Stone was awarded PR Week Asia’s Best Culture of the Year for Asia Pacific, and expanded the national footprint with appointments in Melbourne, Adelaide, and Brisbane.