How do you catapult an innovative insurance startup into the mainstream conscience, get cut through in an archaic industry with deep advertising pockets, and connect with Aussies on a cultural level?

While they may seem cute, kangaroos are in fact an expensive problem. They cause $28 million in vehicle damage every year, costing Aussies a steep $6 million in excess payments on their comprehensive car insurance.

Working collaboratively to identify a gap in the market, and a product that would demonstrate Huddle’s core value of fairness, we launched Australia’s only optional comprehensive car insurance feature, Kanga Cover, covering drivers’ excess in their first accidental animal collision during a policy period.

We used earned and owned media to launch the unique optional feature, including Huddle’s ‘Roo Report’ (whitepaper detailing the extent of the kangaroo collision issue), extensive media relations and social strategy, website landing page, and a partnership with the Kangaroo Protection Co-operative.

Kanga Cover has been a huge success for Huddle, and the campaign won Gold in the 2019 SABRE Awards Asia Pacific.