Halo Top

 

We partnered with QT Queenstown Hotel to launch New Zealand’s first ice-cream themed hotel. 
Halo Top

 

We partnered with QT Queenstown Hotel to launch New Zealand’s first ice-cream themed hotel. 

How do you grow brand awareness for a US ice-cream disrupter in New Zealand… in the middle of winter?

We needed a creative way to get Kiwis talking about — and tasting — Halo Top during the colder months to help boost brand awareness in a market crowded with emerging local competitors.

We partnered with the quirky and wonderful QT Queenstown hotel to launch New Zealand’s first ice-cream themed hotel room. the Halo Top Ski Lodge. The room came complete with a bespoke Halo Top Room service menu (ice cream nachos, anyone?), a fully stocked Halo Top fridge, branded ski apparel, ice cream themed bathroom amenities, and a whole lot of fun.

The rooms sold out within six hours of going live, and QT’s site traffic sky rocketed. Halo Top received blanket press coverage across New Zealand (like this) and was picked up around the world in consumer, startup and travel press (like this), earning hundreds of millions of impressions. A host of lucky social influencers and consumers also slurped and Insta-shared their way through their stay.

Want to know more about brand activations and stunts? Get in touch [email protected]

Kasi Reynolds Sling & Stone, Global Head of Consumer
Let’s talk.

Sydney
Suite 101, 59 Marlborough St
Surry Hills, NSW 2010
+61 2 8073 5390

Melbourne
The Commons 11 Wilson Street
South Yarra, VIC 3141

+61 2 8073 5390

Auckland
Level 9, 4 Williamson Ave
Auckland 1021
+64 9 886 3810

Los Angeles
9000 West Sunset Blvd
Floor 3
West Hollywood CA 90069
+1 (323) 409 9975

New York
875 Washington St
New York NY 10014
+1 (323) 409 9975

Singapore
39b Craig Rd
Singapore
089677
+65 8186 3494

Or email us at [email protected]