How do you grow brand awareness for a US ice-cream disrupter in New Zealand… in the middle of winter?
We needed a creative way to get Kiwis talking about — and tasting — Halo Top during the colder months to help boost brand awareness in a market crowded with emerging local competitors.
We partnered with the quirky and wonderful QT Queenstown hotel to launch New Zealand’s first ice-cream themed hotel room. the Halo Top Ski Lodge. The room came complete with a bespoke Halo Top Room service menu (ice cream nachos, anyone?), a fully stocked Halo Top fridge, branded ski apparel, ice cream themed bathroom amenities, and a whole lot of fun.
The rooms sold out within six hours of going live, and QT’s site traffic sky rocketed. Halo Top received blanket press coverage across New Zealand (like this) and was picked up around the world in consumer, startup and travel press (like this), earning hundreds of millions of impressions. A host of lucky social influencers and consumers also slurped and Insta-shared their way through their stay.
Want to know more about brand activations and stunts? Get in touch firstname.lastname@example.org