Things we saved this week: 21 October 2024

What started as a few shared clips around the team on a Monday morning has evolved into something much bigger—a go-to vault of creative gems that inspire and surprise us week after week. Now, we’re opening up this treasure chest to you.

Welcome to Things We Saved This Week—a curated collection of quirky, clever, and wonderfully insightful finds that sparked something in us, and we hope they’ll do the same for you.

Things that made us stop and say: Ohh wow, I should save that.. 

Here’s how you do executive thought leadership on LinkedIn. Levi’s new brand campaign  feels perfectly aligned with the brand’s DNA (because, well, it’s in their jeans…). We’re especially loving the added spotlight from Levi’s CEO Michelle Gass’s LinkedIn post, which got picked up by LinkedIn News and reached an additional 16.6 million people. 

Excuse the pun, but Parkrun really knocked it out of the park with their latest World Mental Health Day OOH campaign. The creative yet educational series of outdoor ads highlights the benefits of running, cleverly emulating a prescription script—just what the doctor ordered.

Are you ready, kids? Aye, aye, Captain! In a move that’s bound to hit Millennials right in the nostalgia, Wendy’s is celebrating the 25th anniversary of SpongeBob SquarePants in true Bikini Bottom style. They’re serving up their own version of Krabby Patties, giving fans a deliciously fun way to relive their childhood. Whether you’re a die-hard SpongeBob enthusiast or just looking for a playful throwback, this campaign taps into the iconic underwater world in a way that’s sure to make waves.

Nurofen is making a big statement—literally. The pain relief brand has just unveiled a giant pill pack installation in the heart of Newcastle city centre (UK) as part of its campaign to spotlight the gender pain gap. Measuring a massive 13×22 feet, the installation highlights a startling reality: as many as one in two women have their pain routinely dismissed. Featuring a screen displaying real-life accounts of this dismissal, Nurofen’s campaign isn’t just grabbing attention—it’s sparking an important conversation about the need for change. This bold approach shows how creative work can shine a spotlight on overlooked issues and push for progress.

Check out our previous editions from the archive:

• Things We Saved This Week