Xero
 
 
We work closely with the Xero team to help even more Australian small businesses discover the delight and power of its beautiful accounting software.

Xero
 
 
We work closely with the Xero team to help even more Australian small businesses discover the delight and power of its beautiful accounting software.

Xero makes beautiful accounting software for small businesses, and over the past two years, we have helped tell its story to Australia and the world.

In the time we’ve worked with Xero, they have tripled their Aussie customer base.

Through strategic media relations, case studies, opinion pieces and an influencer campaign, we have educated and championed small businesses. We’ve also highlighted and engaged the accountants and bookkeepers that keep these businesses running, and Xero’s role in growing their practices.

Competition is high in the accounting software world. But in our time with Xero, we’ve put the company front and centre of everything on small business. Executives are regularly featured as experts on small business policy and issues in the news, and its customers are featured as exemplars of small business success.

Results
770
articles in 2015
82%
share of voice during Xerocon

“Sling & Stone has some of the brightest minds in the PR game. The team’s attention to detail and genuine enthusiasm for the work has not wavered in the time that Xero has partnered with them. Sling & Stone are strategic, creative and get results. But above all, they’re a great bunch of people that myself and the Xero exec team like and respect.”

Marina Holmes COMMUNICATIONS & STAKEHOLDER RELATIONS DIRECTOR, XERO
Let’s talk
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Suite 101
59 Marlborough St
Surry Hills, NSW 2010

AU   +61 2 8073 5390
US   +1 415 376-4298