Xero makes beautiful accounting software for small businesses, and over the past two years, we have helped tell its story to Australia and the world.
In the time we’ve worked with Xero, they have tripled their Aussie customer base.
Through strategic media relations, case studies, opinion pieces and an influencer campaign, we have educated and championed small businesses. We’ve also highlighted and engaged the accountants and bookkeepers that keep these businesses running, and Xero’s role in growing their practices.
Competition is high in the accounting software world. But in our time with Xero, we’ve put the company front and centre of everything on small business. Executives are regularly featured as experts on small business policy and issues in the news, and its customers are featured as exemplars of small business success.
“Sling & Stone has some of the brightest minds in the PR game. The team’s attention to detail and genuine enthusiasm for the work has not wavered in the time that Xero has partnered with them. Sling & Stone are strategic, creative and get results. But above all, they’re a great bunch of people that myself and the Xero exec team like and respect.”